Rycroft Communications
Looking for help with your content? Rycroft Communications has the experience and expertise to write copy that cuts through. Simply get in touch on chloe@rycroftcommunications.com.
How Can We Help?
Copywriting
Creating long and short form copy for an internal or external audience. Reports, white papers, award entries or Q&As. If it uses words, we can write it.
Media
Drafting press releases and placed articles for the media. Advice on media strategy and approach. Preparation for interviews and identifying key messages.
Digital
Writing website pages, microsites and social media content. Drafting regular blogs and articles to populate content plans.
Experience
Previous work examples
Thought leadership campaigns
Managed multiple campaigns for a professional services firm that wanted to raise its profile in the retail sector. This involved creating story angles, drafting and editing report copy, press releases, website pages and social media posts. The research was featured in the national and trade media and led to high engagement with existing retail clients and new prospects.
Business merger corporate communications
Ran the communications plan for two business mergers - domestic and transatlantic. Drafting key messages, press releases and website copy all to tight deadlines and ensuring confidentiality at all times.
Case studies and client stories
Drafted examples of business success to showcase exceptional work for clients. Case studies can be shared with internal and external audiences through internal or client newsletters, websites and social media as compelling evidence of excellent work.
About Rycroft Communications
Consultation
Get in touch on chloe@rycroftcommunications.com for an initial conversation about how we can help.
In-House Experience
More than 17 years in professional services environment working for B2B firms. Leading PR campaigns, drafting content for a wide range of corporate communications from press releases to internal newsletters / blogs to website copy and videos and infographics. Managing the press office, all media enquiries and crisis communications strategy.
Agency Experience
Worked at leading national PR agency managing accounts for household names in a B2C environment. Dealt with the national media (broadsheets, sector press and broadcast channels) on a daily basis and liaised with clients on reactive press enquiries and proactive research campaigns and product launches.